 You’ve built a killer business. You’ve worked damn hard. You love it. Your customers love you. Things are pretty good! But… you’re not getting anywhere. Why? You’re being undercut. By the big boys. Amazon, Wal-Mart, Target, Costco… the list of retail giants goes on. Your tiny business - the one you’ve poured your heart and soul into - is no match for these guys. You’re being squeezed out of the marketplace. The worst part? Your product is better! But when Wal-Mart sells something similar for a third the price, your product might as well be invisible. How does anyone survive in a market filled with such competition? Is it even worth trying anymore? Heck yes, it is. You’ve just got to know how to compete. There are dozens of success stories about tiny, insignificant startups who were able to beat out the ‘big boys’ Here are their secrets...
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 Are you a die-hard Apple user to the point where you won’t use any other brand?
When you take a trip, is Southwest the ONLY airline you’ll consider flying with? As for coffee... are you unable to imagine a day without Starbucks? That’s when a brand becomes a religion. In this modern age, we’re all wrapped up in finding ‘the best’ brands and products. We attach ourselves to a certain brand and - in some cases - we never try anything else. There are some brands these days that have almost created their own systems of attitudes and practices. As consumers, we adopt those attitudes and practices. We follow them religiously. For an entrepreneur, it’s the ultimate path to success. So, how you can turn YOUR brand into a religion? One that generates a mass following of devotees? Well, you may not reach the heights of Apple or Starbucks, but you can use the same strategy that got them their acclaim. It's a strategy that all brands can copy - if they know how to. Here's what to copy... Great video stats in this video. Love listening to Tom Ferry Podcast.
https://www.tomferry.com/podcast/ |
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