Hey Creative Moguls.
Today, I finally took action on a little project to showcase small businesses - specifically restaurants in Las Vegas.
This is a review video I created with final cut and an animation software.
After spending years producing local videos for yellowpages.com, dex.com and yelp.com - I think the standard online commercial is becoming less effective in advertising. It's overdone to the point that business owners want something different.
I still think all businesses should create the standard online commercial (talks about the who, what, where and why) -but if they want to bring their online video marketing to the next level they have to start creating more then one video.
I strategy is to start putting those testimonials on video either text-based like the sample test video about or real life on-camera testimonials from their customers.
This month I will be approaching a few local businesses to create the one off videos like the one above - along with casting a few businesses on serial content or short form reality tv content for online consumption.
I want to play with the idea of developing tv programs for the online local market. I am curious to see if I can create shows around local business as an on-going series. Creating ways to monetize it on a local level and targeting an audience on Facebook, instagram, youtube or snapchat.
I could get paid programming on television, but why? Cable television is losing to smartphones.
Let try to create content that gives value and entertaining / informational.
I think this will be a way for me to create an ecommerce model - except I will be able to monetize my creativity.
I will either sell ad space within the videos , rent the videos to small businesses or sell the rights to use - while building a brand.
That will be the goal of this project.
JT's Daily Weblog
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About Johnie Tidwell
I'm a new media producer + online filmmaker producing marketing & documentary content for businesses. I consult and train entrepreneurs, creatives, small businesses and freelancers to use video to brand and market themselves.
I also curate animation at indieanimator.com and worked in the broadcast, corporate video, film & television industry for over 30+ years.
"Johnie is so much fun to work with! He is really knowledgeable and very creative. He is great at listening to your needs and wants and executing them. I highly recommend anyone that is looking for great video production services to hire Johnie. I have and will continue to outsource my video marketing services on behalf of my clients to him."
- D. Marie
- D. Marie
"Johnie came to our store to do the video for Bead Jungle and he was the best. He was so calming and self assured with a wealth of knowledge regarding the shoot. I can't tell you how professional he was and keep everything moving smoothly. He knew the right questions to ask and the best way to present our product. He is the best and I will continue to use his services for our video needs. Thanks Johnie."
- S. Murphy
- S. Murphy
"Johnie Lewis Tidwell was hired to shoot video for me for a music event. When I had seen the hard work, amazing quality, and just a superb professional person he is, I knew right away this is a person anyone can hire and feel comfortable knowing they are going to get what they want. This is one person that I would use over and over, and that I would recommend to anyone at any time. Thank you."
- C. Rivero
- C. Rivero
johnietidwell.com 2018 ph: 818.209.3281 email: email@example.com