Outside of producing video marketing work for small businesses and corporations - I have produced a lot of video content for musicians to promote their music.
Since I have a lot of friends in the music business, I've been able to get a peek at their process when they are trying to sell more music or build up a following of loyal fans.
Some of them are successful with promotion, while most are still spinning their wheels trying to get results.
Why is that the case?
I used to say, "well, people are just not into their type of music" or "They don't have the right sound, branding or song yet."
The deeper I looked into what they were doing, it came down to two things to successfully promoting ones music.
Musicians, bands and recording artist need to adopt video as their main vehicle for promoting the music and being consistent with creating videos.
IT IS REALLY THAT SIMPLE. There is not secret sauce to this method. I guess the only secret is to not PROMOTE, but the SHARE your music. No one likes a pushy promoter, promoting the music in your face.
Simply create videos with your smartphone capturing your music writing process, candid videos of the band preparing for a gig, let your fans see what a rehearsal is like or film a travelogue of your band on tour.
Consistency means doing this once a week on a specific day. For instance, release a video EVERY MONDAY showing what you are working on.
Lot of bands or musicians want to gig more, if you are not booking gigs - book yourself to do a livestream on Facebook Live every Thursday or Friday.
You are responsible for creating the publicity around your music, don't wait for the media or publications to do a story on your music or band. They will not do a story on you, because they can not find you.
Video will help you "BE SEEN" - It is the foundation of your personal branding and the beginning of attracting new fans to start listening to your music and even becoming a loyal fan.
Producing Best Florist In Las Vegas Series
Local Las Vegas is a new project I am developing to showcase local small businesses here in the city. I have been working with small business owners through popular business directory/review websites (like yellowpages.com and yelp.com) for the past 11 years. I feel it is a business model that has run its course - its time to bring it to a level where the small business benefits more then the popular websites alone.
Over the years, I have learned what small businesses owners need and want. Local Las Vegas is my independent media outlet to help those businesses showcase their products and services. At the same time, I will be sharing what they can do to grow their community of potential customers online with video marketing.
Currently I am scouting the following types of businesses:
If you are a florist or flower shop, I will be producing a video series showcasing some of the Best Florist in Las Vegas. Please text me at 818.209.3281 or leave a message below with your information.
Videos are sponsored by JohnieTidwell.com
2018! It is time to implement a process here online. Have a lot of projects in mind, but over the past decade I have been jumping from project to project. Online courses to online companies. Spinning away a lot of time and wasted effort.
I guess that is what it is all about is to take action to find out what is working or not.
Two main focuses are building the online presence with my video work and expanding my education within online marketing.
My plan is to help small businesses, entrepreneurs and creatives to build their community online - generate more sells, customers and fans.
About Johnie Tidwell
I'm a new media producer + online filmmaker producing marketing & documentary content for businesses. I consult and train entrepreneurs, creatives, small businesses and freelancers to use video to brand and market themselves.
I also curate animation at indieanimator.com and worked in the broadcast, corporate video, film & television industry for over 30+ years.
"Johnie is so much fun to work with! He is really knowledgeable and very creative. He is great at listening to your needs and wants and executing them. I highly recommend anyone that is looking for great video production services to hire Johnie. I have and will continue to outsource my video marketing services on behalf of my clients to him."
- D. Marie
- D. Marie
"Johnie came to our store to do the video for Bead Jungle and he was the best. He was so calming and self assured with a wealth of knowledge regarding the shoot. I can't tell you how professional he was and keep everything moving smoothly. He knew the right questions to ask and the best way to present our product. He is the best and I will continue to use his services for our video needs. Thanks Johnie."
- S. Murphy
- S. Murphy
"Johnie Lewis Tidwell was hired to shoot video for me for a music event. When I had seen the hard work, amazing quality, and just a superb professional person he is, I knew right away this is a person anyone can hire and feel comfortable knowing they are going to get what they want. This is one person that I would use over and over, and that I would recommend to anyone at any time. Thank you."
- C. Rivero
- C. Rivero
johnietidwell.com 2018 ph: 818.209.3281 email: firstname.lastname@example.org